About
We are a team of innovators and thought leaders who have identified a need within the trade show landscape to bring brands and buyers together within the digital sphere. THE EDIT closes the gap on an industry wide need to innovate + elevate the home and gift show experience for both next generation vendors and seasoned buyers.
Our skills
Design
Brand Development
Editorial
PR + Marketing
Other
Our story
Created by Warner McDaniel Agency Co-Founder, Christina McDaniel, in partnership with Ribbon, a cloud-based digital platform and Talk Shop Media. THE EDIT is disrupting the trade show “ buying trip “ model which previously relied on extensive travel, costly build outs, environmental impact and in-person only exclusivity. As Canada’s first digital trade show + B2B e-commerce marketplace, THE EDIT is connecting brands with buyers from all corners of the country through a bi-annual showcase and buy-any-time format that reaches a large network of retailers.
With a known eye for spotting emerging cult brands, Christina and her team of industry innovators, have created a platform to showcase the unprecedented, diverse talent emerging from all over the country.
With the future of travel and buying evolving following social and global change, retailers are looking more and more for diversity and home grown talent. Consumer consensus supports this shift and places higher priority on shopping local.
THE EDIT meets this demand by curating and spotlighting diverse and sustainable brands in an e-commerce platform, with complete transaction capabilities that allow buyers and brands to connect and do business anytime, anywhere in a beautiful and intelligent virtual marketplace.
THE EDIT Founder PR + Marketing Editorial + Trends Sales Director
Christina McDaniel
Katie Dunsworth-Reiach
Kevan Tomlin
Dani MacPherson
